WPP Acquires Majority Stake in Brazilian PR Firm Ideal Group

WPPHill+Knowlton Strategies, a wholly owned subsidiary of advertising and marketing services giant WPP plc WPPGY acquired a majority stake in Ideal – a Brazilian public relations, advertising, digital and content firm – in an attempt to bolster its presence in the region ahead of the 2016 Olympics in Rio.

Also, WPP’s unit Ogilvy Public Relations acquired Brazilian public relations and digital content firm ConceptPR. Its impressive creativity and digital prowess will further boost Ogilvy PR and help it to deliver creative and effective communication programs in the Brazilian market.

Both acquirees are a part of the Ideal Group, a content creator and public relations firm headquartered in Brazilian capital Sao Paulo.

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