WPP has acquired a majority stake in brand experience agency SET Creative

WPPBased in Portland, Oregon with offices in New York and Los Angeles, SET’s suite of services include strategy, creative, digital and design.

To strengthen its capability in live events and expand its offer into Europe, the SET recently acquired Flourish, a live experience agency based in London. Flourish will be renamed SET Live, concentrating on events, exhibitions and environments. Its US offices will continue to operate under the SET brand name.

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