WPP's Kantar acquires Benenson Strategy Group (USA)

WPPWPP announces that Kantar, its wholly owned data investment management business, has acquired The Benenson Strategy Group (“BSG”), a global strategic research and consulting firm.

Founded in 2000, BSG ran the award-winning research and polling programs for President Obama’s 2008 and 2012 campaigns and has advised 11 Prime Ministers and Presidents worldwide. BSG’s unaudited revenues for the year ended 30 June 2013 were approximately US$15.6 million with gross assets of approximately US$4.7 million at the same date. Clients include AARP, Campbell’s Soup Company, NFL and Pfizer. The company is based in New York with offices in Washington, D.C., Los Angeles and Denver and employs approximately 50 people.

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