Cosmopolitan sniffs licensing opportunity

HearstHearst titles Cosmo, Elle and Esquire have been undergoing a digital revamp aimed at capturing audiences spending more time on mobile devices. That shift has come as Hearst is making a broad push into digital businesses.The company is betting that a growing market of readers will be drawn to its brands not just in print and on mobile phones, but also on fashion and beauty products and other lifestyle items.

For the full story read FT.Com

Related Post