Agencies Forecast 4% Growth For 2020

A weakening global economy will keep underlying ad-spend growth in the mid-single-digit range according to just-released forecasts from GroupM, Zenith and Magna. U.S. political advertising and other cyclical events will help offset moderating growth a little bit according to the forecasts, which are summarized below.

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Behind Bauer Media’s Print Success

CEO Steven Kotok on how a legacy business model can still work in 2019. Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that.

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Scary Growth for Sorrell’s S4Capital

WPP founder Sir Martin Sorrell’s recently launched marcoms business S4Capital has reported third quarter revenue up almost 54% to £56.6m, with a nearly 50% increase in gross profit to £42.1m during the period. The figures reflect rapid organic growth as well as M&A.

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Informa Exhibitions and UBM rebrand as Informa Markets

Informa Markets, a division of Informa PLC (LON:INF) formerly known as Informa Exhibitions, today introduced its new name and brand identity and launched a new corporate website, reflecting the ongoing development and expansion of the business and its focus on enabling the success of its customers and the specialist markets in which they work.

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European publishers welcome new digital copyright directive

European press publishers have welcomed the passing of a new digital copyright directive that seeks to reinforce the rights of publishers and journalists online across the European Union. European Parliament passed the Copyright in the Digital Single Market directive by 348 to 274 votes, a majority of 74, with 36 abstentions.

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Amazon Ad Outlook Upgraded By Billions

Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, as well as full years 2019 and 2020.

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Glamour to Cease Regular Print Run

Glamour magazine will cease its regular print publication starting next year with a focus on “doubling down on digital,” according to an internal email from editor-in-chief Samantha Barry. Similar to Seventeen magazine’s announcement last week, Glamour‘s print product will continue forward with a special interest issue-only model that Barry said will use print “the way our audiences do—to celebrate big moments, like Women of the Year, with special issues that are ambitious, lush, and have longevity.”

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New York Times is on pace to earn more than $600 million in digital this year

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone has seen, and it continues to see significant jumps in paying digital subscribers, seven years after launching the paywall and two years after its initial Trump bump. It’s doing fine.

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EU committee approves controversial Copyright Directive

A European parliament committee has voted in favour of the Copyright Directive, leaving tech giants like Google, Microsoft and Amazon in the lurch over publication rights.The directive will force online publications to pay a portion of their revenues to publishers, and take on full responsibility for any copyright infringement on the internet.

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Biggest Brands Will Lose 43% of EU Audience Data Following GDPR

As the General Data Protection Regulation (GDPR)is set into action today in the European Union, brands and publishers everywhere will feel the effects. Just yesterday, Google invited members from four major publishing trade groups– Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association—to meet with executives about the tech giant’s approach to data as the GDPR goes into effect. And while the GDPR won’t have the impact on U.S. brands and extensions of international companies it will in the EU,  its implementation could result in U.S. customers demanding similar actions.

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