UK Adspend hits six-month high of £9.4bn

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.

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Newspapers face up to the ad crunch in print and digital

The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months

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The End For Ad-Supported Websites?

According to a new series from Adotas: “Online Advertising, Life After Mobile Ad Blocking,” iOS 9 was recently released and the tools for developers to create ad-blocking software are incorporated into the operating system

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FIPP releases World Magazine trends

FIPP’s latest Insight Report brings together the regions of Europe, Middle East & Africa, three distinct markets with their own distinct strengths and challenges. Trends provides a picture of these markets through data, tables and analysis

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Online spend rockets to record £7.2bn

Advertisers splashed out a record £7.2bn on digital advertising last year (up 14% YoY) as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4 internet devices. Video advertising spend rocketed 43% to £442m in 2014 – just five years ago this was £53m.Read more at Marketing Magazine

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