Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014. Preceded by a drop-off in this year’s first quarter, the second-quarter decline means comparative first-half spending is also down this year, by the same amount, 3.9 percent.
That performance marks a continuation of a stubborn and perplexing spending retreat that began around 2010. Kantar says the new numbers confirm that measured ad growth is on track to lag in 2015.
For the full press release click Kantar