Nielsen says global ad spending was up 3.5% H1 2013

NielsenMarketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 3.5 percent on a year-over-year basis for the January-June periods of 2013 and 2012. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

Although newspapers and magazines display ad spend continued to decline, internet display ad spend was up 26.6% and TV ahead 4.2% year on year in H1 2013.

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