Zenith downgrades global ad forecast

Macroeconomic troubles have prompted Zenith to lower its global ad-spend growth prediction to 4% for 2017. Total expenditures are now expected to reach $558 billion.

That’s a downgrade from the 4.2% growth that Zenith had forecast in June. The June forecast was a downgrade from the 4.4% the Publicis Groupe media agency had forecast in March.

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