Zenith Optimedia cuts Its 2015 Global Ad Spending Forecast

Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending. Growth will be led by online video, which grew 34% to $10.9 billion in 2014 and is expected to grow at an annual average of 29% to reach $23.3 billion in 2017.

For the full story read Mediapost