Publicis' Zenith predicts lower global advertising spending

zenithOptimedia-logo4 (1)According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment. The agency, owned by French advertising services provider Publicis Groupe SA, also made lackluster predictions for the advertising industry for the next two years. 

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