Digital adspend forecast to become 51% of UK market in 2016

caratMore than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015. In its latest Advertising Expenditure report, published today, the Dentu Aegis Network company has forecast the UK advertising market to grow by 5.5 per cent in 2016, which is lower than the 5.8 per cent prediction it made in its last report in March.

Carat also predicts digital adspend will account for 51 per cent of all UK adspend next year, the first time that digital advertising will make up the majority of the market.

Read more at Brand Republic