UK adspend to hit £20bn for first time in 2015

The figures predict adspend will rise by 5.5 per cent this year and a further 6.5 per cent in 2015.

The forecast is the latest from the Advertising Association/Warc Expenditure Report.

It states that UK adspend reached £17.9 million in 2013, up 3.9 per cent on the previous year, with mobile advertising climbing by 95 per cent and broadcast and video on demand by 21 per cent. Digital offerings from newspapers also registered a 19.5 per cent climb in ad spend in 2013.

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