Adyoulike, the French native technology platform and network, has acquired Content Amp, one of the UK’s leading native distribution and content services.
The combined company had a turnover in 2013 of $5million. The expected turnover for what will be Europe’s first pure-play native advertising company will be around $10million in 2014, says Adyoulike.
Adyoulike has pioneered native advertising in France since its backing by French venture capitalist Banexi Ventures Partners in October 2012. The company is now seizing on the buzz around native with the first of a planned string of European acquisitions, starting with Content Amp in the UK market.
Content Amp will rebrand as Adyoulike UK. The acquisition will see the founders of Content Amp, Francis Turner and Dale Lovell, join the Adyoulike management board and run the UK division of Adyoulike. This will entail expanding native advertising formats into the UK market.
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