Digital adspend growing at fastest rate for seven years, according to the IAB

In the UK, digital spend grew 16.4 per cent last year to over £8.6 billion, with 78 per cent of this rise accounted for by mobile spend. Video adspend grew by 50.7 per cent last year to £711 million, while video spend on just mobile nearly doubled (98 per cent) to £353 million.

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