Media groups face up to how tech groups now call the shots

The threat of being disrupted by a couple of young technology entrepreneurs with a smart idea has long been something that keeps leaders of established industries awake at night. But what happens when those geeks from the garage have the power and wealth of the world’s most powerful companies at their disposal — and they are moving with the pace of a runaway freight train?

That is what the media industry is now facing. Most companies are manoeuvring uneasily, trying to find ways to co-operate with the digital platforms that are coming to dominate their world. But to judge by the discussion at events like the Financial Times’ digital media conference, held in London earlier this week, the challenges of adapting to the new world are only getting harder.

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