Good news for the event industry: according to Keller Fay 71% of Millennials WOM impressions are as a result of face-to-face conversations

KellarMillennials are indeed highly social, says the report, but there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them, suggests the report. Millennials are a communicative generation, accounting for 689 million word of mouth (WOM) impressions about brands per day. But despite their tech savvy, 84% of these WOM impressions are as a result of offline conversations, primarily face-to-face, according to the latest research from the Keller Fay Group.

For the full research read MediaPost