Alliance Data to buy Conversant for $2.3 billion

Alliance_Data_Systems_Logo.svgConsumer behavior specialist Alliance Data is to buy personalized digital marketing specialist Conversant (formerly known as ValueClick) in a cash and stock deal worth up to $2.3 billion. Westlake Village, CA-based Conversant offers a fully integrated personalization platform, promising users help in delivering the most appropriate messages to consumers at the most appropriate time and on the right device.

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