FIPP’s latest Insight Report brings together the regions of Europe, Middle East & Africa, three distinct markets with their own distinct strengths and challenges. Trends provides a picture of these markets through data, tables and analysis.
Highlights from the report include:
– The economy of the European Union generated a GDP of over US$17 trillion in 2013 according to Eurostat, which makes it the second largest economy in the world if treated as a single economy (first being the United States of America).
– With 8 per cent GDP growth in 2013 Central & Eastern Europe is the second fastest growing economy (behind Latin America) in the world
– Nigeria has emerged as the largest economy in Africa with a GDP of 502 billion but has one of the lowest ratios on advertising expenditure. With a total adspend in 2013 of US$785 million the ratio is 0.16 per cent, one of the lowest in the region.
– South Africa with a GDP of US$262 billion and an adspend of US$3,830 million has the highest ratio in the region (1.09 per cent).
To compile the reports, FIPP sources data from PwC, ZenithOptimedia and other industry experts around the world.
For the full EMEA report click FIPP
For the full Americas report click FIPP