Creston makes stratigic investment in 18 Feet & Rising

creston-logoIn a press release today Creston plc (LSE: CRE), the marketing communications group, says it is pleased to announce that it has made a strategic investment in 18 Feet & Rising Ltd (‘the business’), a London based advertising agency.

This highly complementary strategic investment adds an important discipline to Creston Unlimited’s full service group offer by providing access to an above the line agency with a global client base and an award winning team.

Established in 2010 by Jonathan Trimble and Matt Keon, 18 Feet & Rising works with world renowned brands including Allianz, Cuprinol, Kopparberg, Nando’s, House of Fraser, for which in 2014 it delivered their most successful Christmas campaign to date and ŠKODA, for which they created the world’s first ad campaign to use eye-tracking technology.

To demonstrate an aligned philosophy and working practices, 18 Feet & Rising will service shared clients under the Unlimited brand as 18 Feet & Rising Unlimited.

The investment represents a 27 per cent stake, and 50 per cent of the £1 million cash payment for the shareholding will be invested in the business to help accelerate its future growth. For the financial year ended 31 December 2014, 18 Feet & Rising grew revenue by over 24 per cent to £2.7 million.

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