WPP Digital makes strategic investment in mySupermarket

WPP announces that WPP Digital has made a strategic investment of US$7 million for a minority stake in Dolphin Software Ltd., doing business as mySupermarket, a company which operates a shopping site that allows consumers to compare prices of entire shopping baskets and buy from the major UK online grocery and health &beauty retailers. It has over 2 million monthly unique users in the UK and is growing approximately 100% year on year.

Founded in 2006 and with principal operations in the US, the company employs 70 people and has offices in London, New York, Tel Aviv and Tokyo.

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