FIPP World Congress 2015: Tom Bureau on the power of special interest

ImmediateAlthough Immediate Media Co is still a month shy of its four-year birthday, it has made a lot of headway in the marketplace. Bureau said it has shifted its focus from being a publication company to becoming a special interest content and platform company. “We want to focus on world class content,” said Bureau. “But we don’t think that’s enough. We think you have to be a world class platform company as well.”

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