Immediate CEO Tom Bureau on tech investment

Publishing companies are increasingly talking about the need to become tech companies as well as content producers if they are going to survive the transition to digital.

In an interview with Media Briefing Tom Bureau CEO of Immediate Media commented: “We’re basically saying we’re a content and a platform business. Clearly we come from a magazine and media background, but we are moving beyond that to a multi-platform content producer. That means we are building our own IP, our own platforms and effectively we are creating the DNA of a software developer.”

For the full interview click Media Briefing