UDG broadens Ashfield offering Integrates brands

UDG Healthcare has brought its sales, marketing and medical service businesses together under the banner of Ashfield Commercial & Medical Services.

The move will see established UDG business brands, such as Pharmexx, Watermeadow Medical, Pharma Marketing Academy and Universal WorldEvents, come under the new Ashfield brand.

All told Ashfield Commercial & Medical Services will cover eight service areas, a change the company said would enable it to deliver global services more effectively and thus meet industry demands for greater flexibility, insight and innovation.

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