Grazia integrates ecommerce into iPhone app

grazia_devicesGrazia readers can now shop as they read with the launch of the magazine brand’s new e-commerce driven iPhone app.

Powered by the Pugpig platform from the Kaldor Group, the app contains all the editorial content in the print magazine with an additional facility to shop for items in-app, share via social channels, and save to a wish list.

Using flexible templates, the Pugpig platform enables the app to be built on a weekly basis, and provides the opportunity for additional multimedia content and interactive features to be added.

It also expands Grazia’s range of advertising options, ranging from sponsored links to product placement, tenancy deals, and bespoke interactive pages.

Victoria Harper, Special Projects Director at Grazia and Bauer Media, said: “We always had a vision for a magazine app that was more than just a simple PDF page turner so it made sense to work with Kaldor – an equally ambitious tech company with extensive experience pioneering the next generation of digital publishing.”

Jonny Kaldor, CEO and co-founder of Kaldor, added: “Working closely with the Grazia team, we were able to create a beautiful app that was perfectly aligned with the production values of the print edition, while offering a new set of features such as shopping and sharing, that are only possible with a digital edition, and all this without killing the editorial team.”

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