eCommerce emerging revenue stream for magazines

FIPPPanelists at the FIPP Congress in Rome, today discussed a fast-growing revenue stream for publishers a step beyond the traditional models: Ecommerce.

According to Paul Keenan, CEO of Bauer Media, UK (pictured), the internet has completely disrupted the UK shopping landscape. “Ecommerce outlets offer one place where consumers are two clicks away from anything they might desire from wherever and whenever they desire,” said Keenan.

Two of ecommerce’s strongest assets are its convenience and its allowance for innovation. This model can allow consumers to rent rather than purchase, or to buy items that aren’t usually associated with subscriptions (such as coffee). The landscape also allows retailers to focus on niche markets with a greater ability to customise goods without scale.

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