FIPP World Congress 2015: Joe Ripp: “We are in the most exciting time for content”

timeJoe Ripp CEO of Time inc claims that “there is so much bad content out there, that quality content (as delivered by the company’s numerous brands), will win through and engage readers.”

Ripp does acknowledge that company, which boasts 120 print monthly readers, 155 million digital readers and runs 600 annual events, faces some serious challenges. The key one being the growth of mobile, which he describes as “a medium not especially suited to delivery of advertising messages.” He also added that mobile had played a part in further reducing the average attention span of a human to “just eight seconds in 2013 one second less than a goldfish”.

See more at: FIPP.Com