Daily financial freesheet AM has become the first UK newspaper to ban readers who use ad blockers from its website.
City AM is launching a trial from Tuesday that will blur out text of stories on cityam.com for desktop users of Firefox browsers who are detected using ad blocking software.
Readers will be encounter a message saying: “We are having trouble showing you adverts on this page, which may be a result of ad blocker software being installed on your device. As City AM relies on advertising to fund its journalism, please disable any adblockers from running on cityam.com to see the rest of this content.”
As tweeted by Rory Brown
City AM becomes first UK newspaper to ban ad blocker users https://t.co/RQY1jfBrJ3
— Rory Brown (@RoryBrown) October 20, 2015