UK mobile ad spend ‘to overtake print and TV’

emarketeerMobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, easily surpassing the £2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer.

Mobile ad spend will see a further surge of 35% next year, to £4.4bn, which will see it nudge ahead of traditional TV advertising which will account for £4.26bn of spend.

For the full story read The Guardian