Mobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, easily surpassing the £2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer.
Mobile ad spend will see a further surge of 35% next year, to £4.4bn, which will see it nudge ahead of traditional TV advertising which will account for £4.26bn of spend.
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