Digital 24.4% of all ad spend in 2014

Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. In 2014, digital ads will account for 24.4% of all global ad spend.

The Global Media Intelligence (GMI) Report analyzes media use and spending trends worldwide. It analyzes the state of media consumption and expenditure, covering Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe — about 40 countries.

More than 36% of the world’s population will access the Internet this year, compared with 21.7% in 2008. Mobile phone users will account for nearly 61% of the population, compared with 40%, respectively.

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