Gartner predicts growth in mobile ad spend through 2017

Gartner said it expects global mobile advertising spending to reach $18 this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.

From 2015 to 2017 Gartner said growth will be fuelled by “improved market conditions” — citing provider consolidation, measurement standardisation and new targeting technologies as likely areas helping to underpin and bolster the market.

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