Regular readers of this column will know that I have repeatedly complained about the annoyance of ads, which I have pointed out can be particularly bad for publishers. Based on some recent findings, I have come to realize that this annoyance is a particularly acute problem for mobile advertising.
Reports show that somewhere close to half of all mobile ad taps are accidental. I suspect that if I polled all the readers of this blog, 100% would say that they find mobile ads to be particularly intrusive and annoying, more so than desktop ads. Why? I’d say, intuitively, it’s because mobile ads are much harder to ignore, and because they tend to interfere directly with whatever it is that we are trying to do.
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