UK adspend to hit £20bn for first time in 2015

The figures predict adspend will rise by 5.5 per cent this year and a further 6.5 per cent in 2015. The forecast is the latest from the Advertising Association/Warc Expenditure Report. It states that UK adspend reached £17.9 million in 2013, up 3.9 per cent on the previous year, with mobile advertising climbing by 95 […]

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Mergers Are Back in Fashion—for Now

After years of holding back as Europe lurched from crisis to crisis, the region’s companies are leading a global dealmaking comeback. Western European buyers announced $149 billion of acquisitions in the first three months of the year, a gain of almost 60 percent over the same period in 2013 and the biggest jump worldwide, according […]

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Mobile ads to overtake newspaper ads in 2014

UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research. Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published […]

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PR industry defies tough times with growth to £9.62bn

The UK PR industry has grown by more than £2bn in the past two years, according to a Census published by PRWeek in partnership with the PRCA. The Census, which will be examined in more detail by PRWeek tomorrow, shows that the industry is expected to be worth £9.62bn this year, up from its £7.5bn […]

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