Digital growth to prop up magazine revenue

Ad AgeThe halcyon days of print-based media are not returning in the near future, a new report said, as flat or declining revenues are expected at magazines and newspapers over the next five years. But digital growth will help hold the line, at least at magazines.

Consumer magazine revenue will be essentially flat this year at $24.6 billion compared with 2013, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will remain at approximately $24.6 billion through 2018, PricewaterhouseCoopers predicted.

The good news is that consumer magazines’ digital ad revenue is projected to climb 22.4% to $3.9 billion this year and reach $7.6 billion by 2018. But print advertising, which continues to attract the bulk of ad revenue, is expected to decline 4% to $12.8 billion this year, the report found. It is expected to hit $9.3 billion by 2018.

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