IPA Bellwether Q4 2013 reports strong upward revision

Marketing budgets were revised up for the fifth consecutive quarter, the Q4 2013 IPA Bellwether Report has revealed today (16th January 2014). These latest findings indicate that companies are loosening their purse strings as worries about the wider UK economy subside.

The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance* of +11% of companies registering an increase in budgets during Q4 2013 (down slightly on the series record of +12.3% in Q3).

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