Q3 2014 IPA Bellwether Report marks two years of continuous growth for marketing budgets

IPAThe sharpest upward revisions to marketing budgets were made to internet (+14.5%) and main media advertising (+9.2%). The net balance to internet was fractionally below the Q2 one-year high of 14.7%. Within internet, search recorded a net balance increase of +9.4%, which despite being the weakest since the Q4 2013 Bellwether survey, extended the current run of growth to 21 successive quarters. Main media advertising was at the joint-third highest in the survey history, although down from 11.5% in Q2.

Events also recorded a marked upward revision to budgets, with a net balance of +7.8% and modest upward revisions were seen for direct marketing (+2.1%) and PR (+1.0%).

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