Marketing budgets revised up for seventh successive quarter

IPAThe Q2 2014 IPA Bellwether Report, published today (17th July 2014), reveals that marketing budgets continued to be revised up for the seventh successive quarter as marketing executives sought to boost brand awareness, maintain market share and capitalise on the favourable economic climate. This is the longest period of continuous growth in the survey’s 14-year history.

The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance* of +15.2% of companies registering an increase in budgets during Q2 2014, which, although down on the Q1 2014 survey record of +20.4%, is the second highest reading recorded in the survey’s history. (*The net balance is calculated by subtracting the percentage reporting a downward revision from the percentage reporting an upwards revision).

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