Flashes & Flames latest blog: The World Association of Newspapers & News Publishers (WAN-IFRA) regaled its annual conference in Turin this week with stats showing that print circulations declined 5% in the US and Europe in 2013, and 10% in Australia and New Zealand. Across five years, the decline has been at least double that. And, just to depress delegates further, WAN-IFRA pointed out that newspapers get a relatively small share of rising digital advertising revenues (dominated by Google and non-news companies) so no less than 93% of global newspaper revenues still come from print.
That is a reminder of how traditional news groups – shattered by their loss of power and profit – have been slow to see digital ‘natives’ like Facebook, LinkedIn, Twitter and Google as their real competition.
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