There has been a lot of doom and gloom and political in-fighting over Brexit this week as Theresa May tried to undo amendments added to the EU Withdraw Bill by the House of Lords.
However, the news from adland might be slightly more optimistic. The latest Dentsu Aegis forecast for 2018 suggests the ongoing Brexit debate, and even the situation once the UK is scheduled to have exited the EU, will have little impact on advertising spending.
It has upgraded its spending forecast from a 3.8% rise to 4.2% during 2018. It’s not just a digital bonanza — Dentsu is reporting that tv, radio and print are all up on the forecasts it made at the start of the year, and hence the figure. The network has a lot of optimism for this year, citing the World Cup as the huge event that comes around every four years that is usually always guaranteed to see ad spending increasing.