Bloomberg reported today: WPP Chief Executive Officer Martin Sorrell said organic revenue growth at the world’s largest advertising company in 2014 will beat this year’s gain of more than 3 percent in a “tough, but manageable” market.
The U.K. is showing a strong advance even as fast-growing markets are slowing, Sorrell said at an investor conference in Barcelona. Organic revenue, which strips out effects including currency fluctuations and acquisitions, is the key figure used by the ad industry to track growth.
WPP is spending as much as 400 million pounds ($646 million) this year acquiring digital-ad assets and operations in countries such as Turkey, Brazil, Vietnam and India to counter slower growth in much of Europe.
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