Kantar acquires Guardian Digital Agency

kantarWPP announces that Kantar, its wholly-owned data investment management arm, has acquired the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency, previously part of Guardian News and Media Group. The company, which employs 13 people, will be rebranded under the new name Graphic.  Many of Kantar’s 12 companies have already worked with GDA to increase the impact and interactivity of their insights work.

This investment continues WPP’s strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities in digital media.  WPP’s digital revenues (including associates) were well over US$6 billion in 2013, representing almost 35% of the Group’s total revenues of US$17.3 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.

For the full press release click WPP

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