Rodale Puts Itself Up For Sale

Yesterday One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block. On Wednesday, Rodale, Inc., publisher of Men’s Health, Women’s Health, Prevention and Runner’s World, among other titles, announced that it is considering “strategic alternatives” for the company, including a potential sale.

The announcement didn’t disclose an asking price for the family-owned publisher, and also left the door open to other options, such as the sale of specific properties, groups of properties, or individual businesses. Rodale is retaining Allen & Company LLC to serve as a financial advisor during the strategic review process.

The closely held company also doesn’t release revenue figures, but in 2015, it was rumored to be taking in between $300 million and $350 million per year, including its consumer magazine division, as well as a robust book publishing business.

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