UK newspapers consider ad sales venture

TRinity MirrorSeveral of the UK’s biggest newspaper groups are in talks aimed at finding ways of working more closely in a bold move by the traditionally fierce rivals to combat a brutal decline in print advertising revenues.

The options being explored in conversations between senior Fleet Street executives include creating a single advertising sales operation as the industry faces the biggest crisis since the economic crash of 2008. Talks have so far involved the Telegraph Media Group, Trinity Mirror and News UK.

For the full story read the FT

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