Posts Tagged "Ad Tech"

Advertising technology start-ups are struggling to get funding because of the dominance of Facebook and Google

The problem our industry faces with ad tech is a lot like the issue with gun control. Guns are great tools. They are very useful if you want to shoot a deer or protect your home. But with almost no regulations — and a whole lot of bad guys out there who would ignore them even if they existed — we wind up with a situation where guns are everywhere, from the hands of the ultra-responsible to the dangerously sloppy to the outright criminal.
This is just like the Wild West landscape of advertising technology — and while nobody dies, the consequences to the ad industry have been undeniably egregious.