Posts Tagged "AOP"

Press release: RWS Holdings plc (“RWS), the world’s leading provider of intellectual property (“IP”) support services (patent translations, international patent filing solutions and searches) and a leading provider of life sciences and commercial language services, today announces the acquisition of Article One Partners, LLC (“AOP”), a cutting-edge IP information business based in the United States, for a cash consideration of US$8 million (“the Acquisition”). 

Programmatic has often been characterised as a “race to the bottom” where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going only in one direction