Trade Shows and Digital Drive Business Media M&A, in That Order

The long-prophesied wave of b2b media consolidation has not come crashing down quite yet, but the sector still saw its fair share of significant mergers and acquisitions over the first six months of 2016. The year began in the wake of Cision’s $841 million purchase of PR Newswire from UBM, which continues to reassert it’s “events-first” business strategy.

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Arrow buys Hearst’s technical media assets

It was announced yesterday that Arrow Electronics has purchased Hearst publishing’s United Technical Publications, which includes 16 engineering web sites, e-newsletters, inventory access tools and databases. The deal gives Arrow a powerful electronics B2B content marketing platform to reach a claimed 1 million engineering professionals worldwide. Trade magazine Electronic Products is part of the deal.

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