TechTarget acquires BrightTALK

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data has acquired BrightTALK, a leading marketing platform for webinars and virtual events in the enterprise IT market. BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform. Its solution combines access to decision-makers with a technology platform for creating online events. The acquisition will significantly expand TechTarget’s proprietary first-party purchase intent data and its opt-in audience

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