UBM has taken its final step from magazine publisher to events company after striking a deal to sell its last major publication, the construction industry bible Building
UBM has taken its final step from magazine publisher to events company after striking a deal to sell its last major publication, the construction industry bible Building
Rather than the online space being perceived as a threat, Morrison believes there exists a distinct opportunity to increase the authority of magazine brands. Magazines that have successfully made transitions into digital include the 170 year-old Building, their editor recently stating that the digital space has allowed them to position their writers as true experts in their respective fields