UBM plc (LSE: UBM-LN) today announces that it has acquired Content Marketing Institute (CMI) for a consideration of $17.6m with an additional earn-out subject to meeting profit targets over the next 2 years
WPP said it has acquired U.S. media agency Communications Media Inc, and plans to use the company as a media investment management hub. WPP said it will integrate the media unit of its health communications experts company Ogilvy CommonHealth Worldwide into the newly acquired CMI, and then plans to use CMI as a media investment hub for GroupH, which is the parent company for WPP’s healthcare specialist companies
