Millward Brown agrees to acquire DAEDALUS in Romania

WPP announces that its wholly owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the entire issued share capital of Daedalus Consulting S.R.L. (“DAEDALUS”), one of the largest market research companies in Romania with the largest fieldwork centre in the country. Founded in 1996, DAEDALUS is […]

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